This position is responsible for the development and implementation of marketing plans specific to individual strategic manufacturer’s within a product category that increase sales of the manufacturer’s products, increase visibility of ATG’s market share within the product category, and meet or exceed assigned recovery goals. Display expertise in all aspects of sales, marketing and asset management. Display a detailed level of technical proficiency in purchasing product, managing inventory, Oracle integrity and financial accuracy. Design and implement quality, continuous improvement processes. Display an advanced understanding of the business through accurate business reporting. Enhance your rapport with vendors, sales force, and team members.
Ø Market Program Development
-Aggressively develop and present marketing proposals to manufacturers.
-Consistently create and execute effective product promotions.
-Use marketing vehicles to facilitate sales and inventory management objectives, including revenue and market share growth, total addressable market, ATG’s solution value proposition, rebate attainment, reducing excess and inactive inventory.
Ø Management of Vendor Rebates
-Work with management to negotiate with manufacturer rebate levels or buy-in amounts.
-Work with management to set sales parameters (marketing plans) in place to drive business to ensure achieving sales out for rebate dollars.
-Manage daily activities, which will result in the accomplishment of rebate sales out goals.
-Track and communicate SWOTs analysis to appropriate stakeholders.
-Work through appropriate vehicles to communicate to sales successes and shortfalls for meeting agreed upon sales out numbers.
Ø Manufacture/Product Launch Leader
-Drive launch plan with manufacturer’s, create detailed introduction plans.
-Handle Marcom activities such as: literature, media, web, events, PR, account tactics, training, demo/eval plans, services agreements, product structure plans, internal communication plans, channel partner participation, and customer buying processes.
-Create implementation plans
Ø Creation & Implementation of Outbound Marketing Activities
- Content development for creative order generating order generating promotions, literature and incentive programs.
Ø Training
-Responsible for internal product training with manufacturer while adhering to agreed upon
training strategy for all appropriate areas: Sales, Marketing, and Engineering.
-Ability to conduct sales training on supported products.
Ø Product Line Visibility & Growth
-Product, update and maintain standardized reports that will assist in managing product lines
to the full potential.
-Manage product lifecycle.
-Solid understanding of assigned market areas and industry direction.
-Solid understanding of competitors in the channel for assigned manufacturers.
-Working knowledge of assigned product lines.
Ø Marketing Fund Management & Profitability
-Consistently meets or exceeds assigned goals for marketing recovery, focus programs and promotions.
-Accountable for ensuring contracts and proposals comply with ATG and manufacturer standards and funding use guidelines, and paperwork is complete and accurate.
Education/Skills/Experience:
This position requires a bachelor's degree or equivalent and 4-6 years of industry experience, preferably in a distribution environment. In addition, the successful candidate will have excellent communication skills and relationship building skills.
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